Do front of pack labels help consumers identify healthier choices?

This project is an experimental study examining whether front-of-pack labels help consumers identify healthier choices.

2 December 2020

Background

FOPL is used to encourage healthier food purchasing and consumption, partly through increasing knowledge about the healthiness of food options. Evidence suggests that FOPL is effective at improving nutrition knowledge.

There are many FOPL schemes in use worldwide and it is not clear which is most effective at improving knowledge in UK populations.聽There are also numerous other factors which might influence engagement with and effectiveness of FOPL, including聽socio-demographic聽factors (e.g. socio-economic status, age, sex, ethnicity) and contextual factors (e.g. food packaging, size).聽

Aims

To examine whether front-of-pack labels (FOPL) help consumers identify healthier choices under experimental conditions in a UK sample, and explore whether this is influenced by socio-demographic and contextual factors.聽聽聽

Methodology

An online experiment with a nationally representative sample will be carried out. The methodology will be based on established methods (Egnell et al, 2018;聽).

The study will examine whether FOPL impacts the ability to identify the healthiness of foods and will explore whether this is influenced by these socio-demographic and contextual factors.聽聽

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June 2021聽(Academic publication to follow)聽

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The NIHR Policy Research Unit in Healthy Weight is part of the NIHR and hosted by UCL.

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